Creativity has no limits. It’s always evolving, encouraging us to explore and discover new territory. It gives us a channel to express ourselves and celebrate new ideas. Creativity is how imagination comes to life.

The USBG’s Most Imaginative Bartender Competition presented by BOMBAY SAPPHIRE® Gin seeks out bartenders who are at the forefront of creativity and artistry in cocktail-making. This is where the bartending world discovers its next great artist whose ingenuity and passion pushes the industry forward.

The 12 best bartenders from across North America have won their regional competitions and are heading to London this August for the opportunity to be named the 2017 Most Imaginative Bartender.

The 2017 Most Imaginative Bartender Regional Winners heading to London

  • Adam RobinsonPortland, OR
  • Andrew LueMiami, FL
  • Annie Williams PierceColumbus, OH
  • Brenda TerryTampa, FL
  • Brittney OlsenLos Angeles, CA
  • Chris MorrisHouston, TX
  • Collin NicholasBerkeley, CA
  • Eddie DiDonatoBurlington, VT
  • Eric JeffusChicago, IL
  • Luis HernandezNew York City, NY
  • SeongHa LeeLas Vegas, NV
  • Timo SalimakiCalgary, AB

Congrats to all of this year’s finalists and best of luck in the finals!

How it works

This past spring, bartenders across North America presented their original cocktails to a team of judges. Coming out of the local competitions, 120 bartenders from North America were selected as regional finalists and advanced to one of 12 regional competitions in May and June of 2017. One winner was selected from each regional competition to move on to the finals in London.

Who’s competing?

The competition is open only to US and Canada residents (except residents of Utah), but you have to be at least 25 years old. You must have a valid passport, especially if you’re planning on making it all the way to the Finals in England. But more importantly, you need to have a ton of passion and imagination when it comes to the art of making cocktails.

How are participants judged?

Participants are asked to create an original cocktail, which is judged on flavor, appearance, imagination and bartender presentation. They also need to ensure their creations adhere to the competition’s cocktail requirements.

What happens to the regional finals winners?

The regional winners are heading down to New Orleans for an educational experience at Tales of the Cocktail in mid-July and then move on to London to compete in the Finals, between late August and early September. During the Finals, participants will be competing in various bartending challenges. The judging panel will pick one grand prize winner based on the highest scores.

What happens to the winner of the Finals?

The winner will be known as the 2017 Most Imaginative Bartender, joining an elite group of bartenders recognized worldwide. The winner will also be featured in premium content from GQ to gain the exposure that will catapult his or her career to the next level.

Cocktail Requirements

The cocktail must be gin-based and include BOMBAY SAPPHIRE Gin. You can use as many ingredients as you like.

Every recipe must be expressed in fluid ounces, divided in respectively whole numbers (0.5 oz., 1 oz., 2oz.), with dashes and/or drops being the smallest quantities.

The content of the cocktail must be between 3 oz. and 11 oz (including dashes and drops).

No flaming alcohol or use of flames near alcohol.

Ingredients must be safe for human consumption.

Please plan to prepare 2 portions of your cocktail for the local competition.

Your cocktail should have a great name, which should not include any copyrighted or trademarked material of any retailer’s name. But you could use the BOMBAY SAPPHIRE Gin brand in the name.

Imagination is everything. Imagination will be judged based on how well you demonstrate a creative cocktail concept and how well you use creative ingredients, textures, flavors, and expressions in the execution of the cocktail/mixed drink that enhances some/all of the ten botanicals in BOMBAY SAPPHIRE Gin.