Creativity has no limits. It’s always evolving, encouraging us to explore and discover new territory. It gives us a channel to express ourselves and celebrate new ideas. Creativity is how imagination comes to life.

The USBG’s Most Imaginative Bartender Competition presented by BOMBAY SAPPHIRE® Gin seeks out bartenders who are at the forefront of creativity and artistry in cocktail-making. This is where the bartending world discovers its next great artist whose ingenuity and passion pushes the industry forward.

Congratulations to the winner of the 2017 USBG’s Most Imaginative Bartender Competition, Annie Williams Pierce from Columbus, Ohio.

How it works

Bartenders across North America present their original cocktails to a team of judges. Coming out of the local competitions, 120 bartenders from North America are selected as regional finalists and advance to one of 12 regional competitions. One winner is selected from each regional competition to move on to the finals in London. After 4 difficult challenges, the bartender who performs best is named the Most Imaginative Bartender.

Who competes?

The competition is open only to US and Canada residents (except residents of Utah), but you have to be at least 25 years old.

How are participants judged?

Participants are asked to create an original cocktail, which is judged on flavor, appearance, imagination and bartender presentation. They also need to ensure their creations adhere to the competition’s cocktail requirements.

What happens to the regional finals winners?

The regional winners head down to New Orleans for an educational experience at Tales of the Cocktail in mid-July and then move on to London to compete in the Finals. During the Finals, participants compete in various bartending challenges. The judging panel pick one grand prize winner based on the highest scores.